Jeffrey Bruce Atkins, known by his stage name Ja Rule, is an American rapper, singer, songwriter and actor. Born in Hollis, Queens, he debuted in 1999 with Venni Vetti Vecci and single "Holla Holla". From 1999 to 2005, Ja Rule had several top 20 songs on the US Billboard Hot 100, including "Between Me and You" with Christina Milian, "I'm Real" and "Ain. 't It Funny' stars Jennifer Lopez - who both topped the US Billboard Hot 100 - topped "Always on Time" with Ashanti, "Mesmerize" with Ashanti and "Wonderful" with R. Kelly and Ashanti. In the 2000s, Ja Rule was signed to Murder Inc. Records, formerly known as The Inc. Records and is headed by Irv Gotti. Rule has been nominated for two American Music Awards and four Grammy Awards with collaborators Lil 'Mo, Vita, Ashanti and Case. After releasing his first platinum album Venni Vetti Vecci, he released his second and third albums Rule 3:36 and Pain Is Love.
Rap and hip-hop artist best known for his duets with female R&B artists, such as Jennifer Lopez's"I'm Real" and Ashanti's"Mesmerize". His album Pain is Love debuted at number one on the Billboard 200 in 2001.